Justice Might Be Blind, But Ben & Jerry’s Seeks Sweet Reform With Justice ReMix'd
by Rudy Sanchez on 09/06/2019 | 2 Minute Read
Ice Cream maker Ben & Jerry’s newest ReMix’d flavor not only brings together a mix of delicious dessert goodness but also brings attention and support for criminal justice reform.
“Justice ReMix’d” combines cinnamon and chocolate ice creams with gobs of cinnamon bun dough and spicy fudge brownie pieces with a “sweet swirl of justice under the lid.”
Ben & Jerry’s devised the flavor in partnership with the Advancement’s Project National Office, a multi-racial civil rights organization that works with local grassroots groups on issues of racial justice reform. The ice cream company is a longtime advocate of social causes, including reforming a criminal justice system they see as broken and embedded with structural racism that favors the white and wealthy.
The packaging itself features multiple protestors from all walks of life brandishing signs and ice cream cones, because what’s a protest without a little ice cream?
“Systemic racism and criminal justice reform are big issues for a business to take on, but we’ve been advocates for social justice and equity throughout our 40-year history. Our approach to creating social change is to raise up the work non-profits are doing on the ground,” says Co-Founder Ben Cohen.
The timing of the flavor’s release coincides with a local effort by Miami’s Power U Center for Social Change, with support from Advancement Project, and run by local students and youth leaders calling upon Miami-Dade County’s school board to prioritize mental health support and other services over security and surveillance. Ben & Jerry’s brought attention to Power U’s work driving all over Miami in their Scoop Truck this summer.
Justice ReMix’d is available in stores as well as Ben & Jerry's Scoop Shops, and it sounds like a much better dessert than Jail Cake.