So much of the mystique of scotch comes wrapped in time, from the time the spirit is aged, to the history and legacy of the distillery and the region where it resides.

For a storied single malt scotch brand like Glenfiddich, refreshing the brand’s look while maintaining the values and conveying the heritage and quality of their spirit is nothing short of imperative, so the distillery relied on the talents of UK-based creative agency and longtime collaborators Here Design.