Blue Bottle Coffee Introduces Spring Blend
by Casha Doemland on 08/22/2019 | 2 Minute Read
Blue Bottle is stepping up their coffee game this year as they set out to deliver a collection of seasonal blends. To kick things off, Spring delivers a minimal, bright and warm design inspired by the flavor profiles found within the coffee itself – wildflower honey and fresh chamomile blossoms.
"This spring, Blue Bottle created a new line of seasonal coffee blends designed to capture the visual experience of taste. For our Seasonal Blend debut, we wanted to create an immersive experience by focusing in on the colors and flavors that we associate with spring."
"Our in-house designers and coffee team worked together to create a transportive experience, anchored by the coffee itself and heightened by the design of its presentation. Colors like pale yellow, tawny amber, and blush pink allude to Spring Blend’s arc of flavor that begins with notes of wildflower honey and butter toffee and ends with herbaceous florality."
"To differentiate the Spring Seasonal Blend from our classic blends, we created a tent sleeve packaging to slip over our traditional retail brown bag. Other components of the campaign included a limited-edition poster, coffee card with flavor notes and descriptions, in-cafe signage, and moodboard Instagram account."
"Spring Blend is the first in our series of seasonal blends (Spring, Summer, Winter, Fall) that will rotate on our menu throughout the year."
- Company: Blue Bottle Coffee
- Design Director: Elaine Fong
- Designer: Monica Galvan, Ayumi Ostrowski