Appartement 103 Redesigns Cihuatan Rum’s Packaging To Showcase The Brand’s Salvadorean Origins

Published

December 17, 2019

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Using the bright, bold colors of El Salvador, along with Pre-Columbian mythic imagery, agency Appartement 103 redesigned Cihuatan Rum’s visual identity to match the brand’s heritage and premium quality.

“Following the development of Cihuatán Nikté limited edition in 2018, Licoreras Cihuatán, the only rum producer in El Salvador, has awarded the boutique design studio Appartement 103 with the repositioning design of its core range.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.