Why can’t cannabis just be fun? That’s the question poised by brand Aja, which targets GenX and millennial women, and wants to steer away from marketing marijuana as functional, providing a high for whatever their customers like doing high. Agency Born & Bred broke with convention, moving away from clinical and sterile visual design into something warm, inviting and authentic.
Born & Bred’ s Visual Design For Women’s Cannabis Brand Aja Sets It Apart As The Fun Brand
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