Miller High Life has been the “Champagne of Beers†for nearly all of its existence, earning the moniker early on in the brand’s 116-year history. Debuting at a time when bottled beer was a luxury, Miller High Life evolved into a punch-clockers’ brew, something blue-collar types ordered at the local dive bar after a long shift. Miller High Life remains popular among hard-working folks and a guilty pleasure of fancy-schmancy craft beer brewers.
Returning in time for the holidays, Miller High Life wants to live up to their slogan, and they’ve wrapped themselves up in a Champagne bottle, sans cork and cage sadly. The 750ml bottle-capped glass vessels are clear with “The Champagne of Beers†embossed across the broad shoulder in raised letters. Just like their diminutive brothers, the holiday release sports a gold foil-wrapped neck and retro-inspired labels, including vintage visual elements and fonts that harken back to the days when we considered shag carpeting, fondue, and key parties de rigueur.
“Reception was so good across the country last year that it was a no-brainer to bring it back for 2019,†said Nigel Jones, marketing manager for the Miller family of brands, in a blog post announcement. “The attention our distinctive Champagne bottle commands not only is a great marketing tool to boost brand equity, but it gets the Champagne of Beers into more holiday moments.â€
The limited-edition bottles will be available nationwide for about $3-4 this holiday season. Get your hands on them ASAP as, according to the brewer, they quickly sold out last year.
