In The Battle Of Holiday Cup Supremacy, Dunkin' Strikes The First Blow
by Jessica Deseo on 11/01/2019 | 1 Minute Read
The holiday season just got a whole lot pinker.
With the most wonderful time of the year upon us, Dunkin’ unwrapped some of their holiday plans sure to help fans joyously begin the season. In addition to their largest-ever lineup of holiday sips and sweets, the brand revealed a festive new cup design sure to make every coffee drinker feel merry and bright.
This year, for the first time, Dunkin’ cups will feature the brand’s iconic bright pink color, and each cup will come adorned with a joyful word that represents the spirit of the season, Dunkin’-style, such as celebratin’, sleighin’, wrappin’, dashin’ and more.
Good thing too, as last holiday season, Dunkin’ made a few naughty lists when their beloved Peppermint Mocha flavor didn’t make the menu.
Well, this year, it's back, and the brand is helping people celebrate their passion for Peppermint Mocha with a private Instagram account: @PeppermintMocha. Only a limited number of followers will receive access to exclusive content, created especially for fans of this favorite flavor.
- Agency: Jones Knowles Ritchie
- Client: Dunkin'