Coca-Cola has announced that it will bring a new entrant into the US energy drink category in 2020 with Coca-Cola Energy, available in Regular, Zero, Cherry and Zero Cherry.

The cherry varieties will be US market exclusives (Coca-Cola Energy is currently only sold internationally). While this marks the first energy drink sold under the beverage company’s flagship brand on their home turf, Coca-Cola is no stranger to the market, having owned brands such as NOS and Full Throttle, along with owning an18.5 percent stake in Monster Energy.

Monster Energy rose to the top of the market with a lower cost than trailblazer Red Bull along with aggressive marketing aimed at the bro-set, cross-promoting with video games and sponsoring extreme sports. Energy drinks are broadening in appeal, however, and newer brands such as Bang now market themselves to previously ignored consumers such as women, as well as health and wellness seekers.