It used to be that the sober option in a cocktail setting was limited to absurd beverage alternatives like a Shirley Temple. As the number of adults looking for the complexity and artistry found in a well-crafted alcohol-free mixed drink is growing, companies are exploring ways to replicate a sober version of the cocktail experience.

With the help of design and brand agency Path, The Original Free Drinks Company developed Highball, a ready-to-drink, alcohol-free line that stays true to the cocktail experience with authentic flavors.