Rice Krispies Make Love More Accessible With Braille Snack Notes

For many parents, putting a note in their kids’ lunch is a way to connect with them, share a joke, inspire them to do well, or just to let the little ones know they’re loved. But what about the over 63,000 school-aged visually impaired kids that can’t read a note in their lunch box?

Since 2017, Rice Krispies has made it easier for parents to include a note in their children’s lunches by adding a blank, heart-shaped space on their packaging—because let’s face it, most kids aren’t going to skip dessert. Seeing how much the packaging resonated with consumers, they’ve decided to make this packaging more accessible for parents of the blind by offering braille stickers in the shape of a blank heart on the package.