With bright shapes and an overall clean look, the packaging for O’Care face masks and skincare products are sure to stand out.

“Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O’Care makes 20 types of colorful masks based on different ingredients with young women as a prime target audience. We used a classic serif font for the logo and mixed it with a simple, modern identity with simplified geometric icons symbolizing the masks’ ingredients. We were going for a design that can be easily discerned and understood by an everyday audience in a retail setting.”

Art Direction and Graphic Design: Veronika Levitskaya