Bright Geometric Shapes Along With a Minimalist Look Make O'Care Stand Out

With bright shapes and an overall clean look, the packaging for O’Care face masks and skincare products are sure to stand out.

“Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O'Care makes 20 types of colorful masks based on different ingredients with young women as a prime target audience. We used a classic serif font for the logo and mixed it with a simple, modern identity with simplified geometric icons symbolizing the masks’ ingredients. We were going for a design that can be easily discerned and understood by an everyday audience in a retail setting.”

Art Direction and Graphic Design: Veronika Levitskaya

Location: Moscow, Russia