The Dieline Awards 2018 - Confectionery, Snacks, & Desserts: Provisions Marou

by Natalie Mouradian on 04/30/2018 | 3 Minute Read

Editorial photograph

Marou is a chocolate brand whose products live comfortably on the shelves of the world's finest gourmet shops. The daily life of the brand is quite far removed from that world. As one of the world’s only chocolate makers working at the source of cacao in Vietnam, Marou's founders are most often found in adventurous conditions in the countryside. Provisions Marou is the brand's homage to it's rough and tumble real world. This is their basics range. It required a straightforward visual language which evokes camping and roughing it. These tins will however still sit pretty on the shelves of your local gourmet store.

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Agency: Rice CreativeArt Directors: Chi-An De Leo, Joshua BreidenbachDesigner: Mark BainClient: Marou ChocolateLocation: Vietnam

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