“Expect to hear more about the non-alcoholic spirits industry in coming years!”
If you had to reread that sentence, make no mistake: sales of non-alcoholic spirits (along with other low- or no-alcohol beverages of their type) from AB InBev are reported to double by 2025. And while heading to the bar to grab a stiff drink sans alcohol might not sound that enjoyable, Hamish Campbell, Creative Director of Pearlfisher New York, would disagree. After all, just take a look at Seedlip.
