When a small private college in rural Arkansas needed to increase enrollment numbers they knew they needed to forget the traditional approach of sending out a printed publication or formal letter to prospective students.

The University of the Ozarks had to think outside the box about what made the school stand out. Given their location, they needed to play upon the strengths of all the great amenities that came with being a university in a rural setting. The university turned to CNP, a marketing agency in the heart of Florida, to help them create an amazing welcome experience for new students.