The Design For This Vodka Was Inspired By Childhood Shadow Puppets

by Natalie Mouradian on 08/31/2017 | 2 Minute Read

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Left and Right Design has created the packaging for Fire Fang Vodka. The design takes inspiration from shadow puppets while also reinforcing the bold notion of the product.

“Vodka's taste is hot, such as flames like a tiger. It is fighting the nation of Russia's traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible.”

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“Shadows are traditional Chinese children's games. With only a light, you can change through the gestures to create a variety of animal images.

The FIRE FANG vodka bottle changes in the front of the bottle and the back of the three animal graphics associated with the formation of the packaging.

Shadow games are interesting and romantic, there are a lot of childhood memories for the consumers. The hand shadow of the creative application can better narrow the emotional distance between the consumer and the product, and quickly produce a good impression on the brand's first impact.”

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Designed By: Left and Right Design

Location: Shenzhen, China

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