Anderson Craft Ales was looking to establish the design and branding for their family owned & operated craft brewery based out of London, Ontario, Canada. Brett Lair was behind the clean and striking design.
They have the experience to create amazing beer (their award winning Brewmaster also has a Ph.D. in Microbiology!), but needed a look that is very approachable and will stand out from the many craft breweries in Ontario alone. Anderson Craft Ales is a brand created with longevity in mind and is perfectly balanced between professional, modern, and approachable.
Following a very clean, minimalist approach to their branding, solid white cans allow the hits of bold colour to draw your focus to the beer’s name and help the product line stand out on the shelves.
The back of the cans also feature tasting notes and vital information for anyone looking to understand the beer’s profile better. On the side of the can, the ideal serving temperature and glassware icon is set for people looking to get the full experience.
Anderson Craft Ales was voted as the 3rd most favourite new Ontario brewing company of 2016 out of 45 breweries, took Silver at the 2017 Canadian Brewing Awards for their Cream Ale, and has doubled their brewing capacity in under one year.
Designed By: Brett Lair
Client: Anderson Craft Ales
Location: Canada
