MER is Channeling Sweden With Adorable Packaging

by Natalie Mouradian on 06/22/2017 | 2 Minute Read

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Garbergs_Project designed the packaging for MER, a traditional Swedish soft drink.

"When Coca-Cola changed the recipe of the beloved MER soft drink in order to make it more natural, with Swedish spring water and 30% less sugar, we were given the task to redesign the packaging." 

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"The design was inspired by classic Swedish children books to dramatize the naturalness and the Swedish heritage. Something playful that appeals to both the adults who trade and their children.  Each flavor was given a personalized handwritten illustration against carton-colored backgrounds that reinforce the feel of fruit boxes, nostalgia, and humanity. Two unique fonts were also designed and produced.  MER’s new packaging was launched April 2017 and just within a few weeks the supplier ran out of stock."

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Agency: Garbergs_ProjectClient: Anna BrolinSenior Designer: Peter HerrmannIllustration and Final Art: Kelly Lansman Account Director: Peter CarstensAccount Manager: Maria Backström Copywriter: Jöns Hellsing Design Strategist: Åsa Berg Location: Stockholm, Sweden

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