A belt made just for you requires packaging that makes the entire experience all the more special. Upton Belts is an online American-made brand that creates custom belts. Because the store only operates online, Wedge & Lever was asked to help create a physical manifestation that would engage customers, making up for the lack of an actual store location.

“Upton’s packaging is the heart of its brand experience. Elegant and inviting, it leaves a lasting impression of aesthetic value. Its soft-touch finish contrasts its matte black protective sleeve, which interacts with the box to act as a decoder for the custom-cut Upton alphabet we created. Once opened, the belt is revealed within a black environment that frames it and its accouterments: a punch for sizing adjustments, a bag for storage, and a 14-page manuscript.”