Consumerism gave us more. More things, more choice, more consumption. For over 150 years, the pursuit of ‘the good life’ was something to be proud of and More ruled. Brands got bigger and shelves got larger.

But then more went too far.

More ran out of room. More ran out of resources. More damaged our planet. More cluttered our minds and stunted our decision making. And when hard times hit more became excessive.