Featured image for 100% Natural

100% Natural

by Tiffanie Medina on 10/24/2016 | 2 Minute Read

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Midday Studio, London redesigned branding and package design for 100% Natural, a small brand created by Charlotte and Jess, a mother and daughter team who makes delicious and nourishing raw chocolate brownies with sustainably sourced ingredients and produced using renewable energy.

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According to Charlotte and Jess “Midday transformed our brand, increasing sales by 400% and enabling growth from local stockists to nationwide listings in just a few months.”

"With the brand's ‘Raw Polished’ positioning for 100% Natural allowed us to create a clean, progressive brand that appeals to both the style and health conscious alike. We combined natural materials to suit to the brand’s environmental credentials with a paired back aesthetic to provide stand out in an overly busy category." said Midday Studio. 

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As Midday has intended, we think the brand's design does stand out amongst the normally overly busy and cluttered category. By sticking to a minimal approach, using simple, outlined type and muted colors, the design conveys the brand's 'Raw Polished' position. The outlined type also shows an earnest energy, a transparency in the brand if you will. Consumer will always know what is in the brownies, where the ingredients are sourced and how they are produced. 

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Designed by Midday Studio

Client: 100% Natural

Country: UK