Youth to the People
by Theresa Christine Johnson on 09/21/2015 | 3 Minute Read
“Cleanse it. Treat it. Condition it. Go get it.” Wrinkles happen naturally as we age, but good skincare is more about confidence. Meet Youth to the People, a natural age prevention skincare line that is “powered by superfoods, perfected with science.”
“Youth to the People, or YTTP, was created with one simple mission in mind. What you cleanse, moisturize and revitalize your skin with should be as whole, natural, nutrient-rich and clean as what you put in your body. YTTP uses potent cold pressed extracts, natural botanicals, naturally identical preservatives, precise custom formulations, and earth friendly packaging to craft a product that is uniquely suited to your skincare needs.”
“The packaging design takes the concept of juice packaging, listing out the natural wholesome ingredients, and brings it into skincare. This skincare line is revolutionary in the ingredients it is made from so it only made sense to make them the hero of the design. Both the boxes and glass the product lives in are 100% recyclable.”
YTTP uses only the purest and best ingredients to help give people beautiful, healthy skin. Their products are vegan and do not include parabens, fragrance, or any added colors. Ashleigh Brewer teamed up with Youth to the People to design packaging and a brand that would reflect this.
The boxes for the YTTP line are brown with fresh white text and a pop of color, clearly modern and on the cutting edge of their business. Bottles and containers are clear, allowing the light hues of the products themselves to be seen. The font is modern and simple, making them subtle when displayed in a bathroom. It also allows buyers to mix and match effortlessly throughout the line. Promotional materials make use of the natural ingredients, showing kale, spinach, and alfalfa in the images. Overall, the look is kept bright and orderly, communicating that YTTP is a brand that views skincare as something that we should put thought into daily.
Designer: Ashleigh Brewer
Creative Direction: Lisa Nestore, Greg Gonzalez
Photography: Leslie Grow
Country: United States
Roman Klis Design GmbH