The Dieline 2015: 3rd Place Non-Alcoholic Beverages- Exotic coffee collection
by Elizabeth Freeman on 05/04/2015 | 2 Minute Read
TASKTo create a package design for the series of exotic coffees. This product is significantly more expensive than traditional ones and poorly known by an audience. Packaging has to demonstrate exclusivity and premium value of the product. It is also necessary to develop a gift box for the set of products.
SOLUTIONEach type of coffee from this collection is produced only in certain areas and has distinct unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the countries-suppliers of coffee. Combination of graphics, shape of the package (tube) and technological solution (embossing, graphic paper) creates the image of a premium product. The gift box of the collection is made of linden.
Designed by ARTEMOV ARTEL
Dieline Media & PRINT Magazine
The GRO Agency