Concepts We Wish Were Real

by Elizabeth Freeman on 12/26/2014 | 12 Minute Read

Editorial photograph

Today we take a look at 8 concepts that use bright colors, bold type and patterns to create a fun experience for their consumers. From rebranding a decades-old product, to a playful input on tradition, these designs have just the right amount of flare. 

Wizard Rebrand

Student

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A redesign of the classic Wizard Card Game continues with a geometric template and doubles it to create an eye-catching pattern. From the wizard characters found on the side of the box, to the redesign of the card deck, everything can be found with the pattern color combo inspired by art deco.  

Designed by Sadie St. Germain

Country: United States


Kokemomo

Student

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Designed by William Sörqvist & Anna Tran

Country: Sweden


Paul Smith Chocolate

Student

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Designed by Siow Jun

Country: Singapore


Barilla

Student

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These pasta paper boxes are simple yet add a whole lot of character to your pantry. A clean white background is wrapped in a strip of electric yellow, blue, or green beneath a single pasta form. The forms like the typography are organic/ freeflowing and offer an interesting contrast between the gridded format of the design.

Designed by Job Propulsion Lab

Country/City: United States, Austin

Designer/Art Directior: Sam O'Brien 


Java Delight Rebrand

Student

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Kendra takes what can be considered an outdated design with poor color choices and transforms it to something palatable. With softer pastel colors against saturated heavy set type, the design continues tradition with the previous color seen in the wooden crate packaging. The stripped pattern, found on the binding of the coffee pouch, in combination with the red and white tag attached to the sticker, gives the brand a re-boost. The previous design made coffee seem like a drag in the morning while this design helps perk people up to start their day on the right foot.

Designed by Kendra DeSimone

Country: United States


Oyster Cracker Packaging

Student

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Designed by Liz Bryson

Country/City: United States, Fort Worth


vegetable bar #???

Student

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These little goodies are designed to encourage a younger consumer to eat healthier. With its name, #MOE, being a trendy and clever way to physically incorporate social media into the packaging, the kooky illustrated characters also make room for a narrative to develop. 

Designed by Alena Zhokina 

Country/City: Russia, Moscow


Volksbier

Concept

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A unique intake on beer is conceptualized by remark studio. A simple tin can hides no secret to what it contains as the beverage is mimicked as the label. A 3-dimentional effect occurs on the design to interpret the traditional form of a glass pint. 

Designed by remark studio

Country: Romania


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