Nike Air Packaging Concept

"Nike is in the air - To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability."

Designed By: Ralf Schroeder - Packaging Design / Art Direction

Agency: Scholz & Friends , GermanyManaging Director: Wolf SchneiderCreative Direction: Matthias Spaetgens, Wolf SchneiderArt Direction: Jinhi Kim, Ralf SchroederCopywriter: Doerte Schuetz