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Louis Bonnet

by Diane Lindquist on 11/11/2013 | 3 Minute Read

Editorial photograph

"From the logo to the shape of the chocolate, ARC'S updates the classic Belgian chocolate brand, Louis Bonnet.

There are challenges when modernizing a classic brand like Louis Bonnet. The Belgian chocolate company started in 1935 with Louis Bonnet handmaking chocolates for a tea-room he had opened with his wife in Bruges. So when asked to rebrand a company with so much history, ARC'S took calculated steps."

 

 

"STEP #1 - A VERY BELGIAN LOGO.

Designed by ARC'S, Turin

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