Before & After: Molino Rojo

by Jessica Sanchez on 10/28/2013 | 2 Minute Read

Editorial photograph

Molino Rojo's redesign is a well executed before and after. I think the design is an overall success making the brand more distinctive and premium. The icon has elevated to a more memorable windmill icon and I love the color combination of red and brown. Read more about BrandLab's project after the jump!

 

 

"Molino Rojo was born in 1991 owning the leadership in the brown rice market. Through the years it has always been associated as quality product. Consumers remember their name, however there was no recognition of the brand identity. That's why we decided to give it's name a value with a simple and distinctive icon. The next step in the project consisted in the redesign of all of their package reflecting their Premium positioning.

Company: Brandlab, Peru

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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