Greg Lauren has gained international attention for his stylized approach to fashion. Drawing on his training as an Artist, Lauren blurs the lines between art and fashion and, through his collection examines personal identity and traditional roles in society.
“This month sees the launch of Greg Lauren’s first fine fragrance, which is the second scent in the Barneys New York Designer Fragrance Collection. To create a true reflection of the Greg Lauren brand, Lauren worked with Master Perfumer, Ralf Schweiger, to develop a completely unique fragrance. With notes of Tonka Beans, Vanilla and marine notes, the scent delivers irresistible sensual emotions. Ralf Schweiger has previously created scents for Parfums Frederic Malle, Hermés, Marc Jacobs and Saint Laurent among others.
