Lovella is a new range of organic juices created from fresh, locally sourced fruit and vegetables by family run Croatian manufacturer Eko Vrelo.
Lovella´s name, visual identity and packaging solution, developed by multidisciplinary design agency Kuharić Matoš working in collaboration with artist BooBoo Tannenbaum, contrasts a simple, single colour geometric logo-type with bright, hand rendered illustrative style that reflects Eko Vrelo’s mission to ‘contribute to the health and happiness of their customers, employees, partners and their families’. Truly in love with nature, they obtain the ingredients for their organic juices in their immediate surroundings: Slavonia, the most fertile Croatian agricultural region.
They have entrusted the Kuharić Matoš Agency with the task of developing the name, concept and design of their new product. That is how Lovella was born – a juice whose name and design are based on the “In Love with Nature” concept. The package and label design is simple and natural, leaving the center stage to illustrations. They are the work of BooBoo Tannenbaum, one of Croatia’s top illustrators, whose seasoned style perfectly concurs with the assigned concept.
