Concept Packaging: La Croix

“The one thing that has always bothered me about La Croix is the branding. Again putting aside the lack of research, target markets, KPIs, business context and all that jazz – the packaging feels like a generic store brand for something that might not taste all that great. It is also feels heavily female to me when quite a few of the people I know who also love this product are men. I think the brand needs a look that better reflects the product. It’s GUILT FREE – no sodium, calories, sugar, or funny stuff. Its refreshing, and hydrating but also a bubbly soda-like treat.”