“The one thing that has always bothered me about La Croix is the branding. Again putting aside the lack of research, target markets, KPIs, business context and all that jazz – the packaging feels like a generic store brand for something that might not taste all that great. It is also feels heavily female to me when quite a few of the people I know who also love this product are men. I think the brand needs a look that better reflects the product. It’s GUILT FREE – no sodium, calories, sugar, or funny stuff. Its refreshing, and hydrating but also a bubbly soda-like treat.”