Featured image for Borneo


by Gina Angie on 11/11/2011 | 2 Minute Read

Editorial photograph

"Polaris Brand Design & Development Company has developed a brand for Ukrainian market – coffee Borneo – a quality product is positioned in low-price segment.

The new coffee – is a result of more than one-year cooperation. ENNI Foods Company had been working on product recipe and POLARIS had accumulated the whole circle of brand development - from research, positioning and naming to packaging design for the whole product line.

The main idea of Borneo is «Sunny Coffee!» Its rich taste is provided by natural coffee grains from the clean and green Indian Ocean islands. There are 320 sunny days per year in this region, so the design should communicate in bright and positive way: sunny coffee Borneo is the best choice to start feeling warm and happy, especially on the eve of a cold winter."

Designed by Polaris

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