by First name Last name on 07/30/2010 | 1 Minute Read
"When Cointreau decided to launch Noir (a blend of cognac and Cointreau) they faced the challenge of conveying the best way to enjoy it (neat) and communicating its relationship to Cointreau Orange Liqueur."
"Taking our cue from Noir's French heritage, its muse, Dita Von Teese, and the decadent metallic copper bottle, we designed a campaign to evoke a Paris nightclub. In French, "noir" means black, and the brand's luxury and simplicity echo a sexy late night style, distinctive from Cointreau's bright white palette and emphasis on cocktail culture. Dramatically framed on individual pedestals, it is clear that there is nothing to add..."
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