Recently I took a trip to Raleigh, NC. One of the highlights was a visit to a local brewery called Big Boss Brewing. We had a tour and tasting, and while the beer was delicious, I was even more stuck by the packaging. With names like “Hell’s Belle” and “Angry Angel,” you can see how any designer would have a blast with this project. I like that they even gave thought to the bottom of the pack.

Here is a write up courtesy of MicKinny – the agency responsible for bringing this vision to life:

Agency: McKinney

Executive: creative director: David Baldwin

Designer: Scott Pridgen

Illustrator: Scott Pridgen, Stock

Copywriter: Brian Murray

Account Director: Katie Clark