The packaging design for Blobs, a low-sugar gummy candy, encapsulates the brand’s lighthearted and relatable essence. The logo, boldly splashed across the front of the bag, embodies the playful spirit Blobs represents. The choice of the Softie typography font not only adds a touch of whimsy but also signifies the brand’s mission to break free from conventional norms and bring joy into everyday life. With its vibrant and playful color palettes, the packaging design mirrors the fun and easygoing attitude of Blobs.

Blobs is meant to be fun and easy to relate to, and the packaging design and logo is reflective of the fun and playful nature the brand represents. The typography font is Softie, which also represents how Blobs is breaking the mold and bringing some fun into a life lived outside the box. The inspiration behind the branding and packaging is to keep things light, playful, colorful and fun, aligning with Blobs’ overall ethos to bring back the memories of eating candy when you’re a kid.