Designing packaging geared towards kids is a challenge within itself. How do you make something so “blah” in a child’s mind, something like cottage cheese, into something that resonates a sense of enthusiasm and curiosity? Enter Tamara, a high-quality dairy company based in Armenia. The brand teamed up with Brandon Agency to produce Bklik, a sweet cottage cheese line for kids.

In Armenian, Bklik means “a child who overeats.” With this in mind, the team created three quirky characters to feature on the three different flavors. While the packaging tells a funny story through its characters, it’s also profoundly minimalistic. Finding this balance isn’t as simple as this brand has made it look, and we applaud the ability to create beautiful packaging that will also surely resonate with youngsters.