Taking a cue from tropical environments and local tribes, studio 5•5 designed this colorful and vibrant packaging for Guayapi, a brand of raw products and superfoods.
“For 25 years, Guayapi has roamed the Amazon and Sri Lanka in search of exceptional natural raw materials, which are then distributed in the form of superfoods, gourmet products and cosmetics. In designing Guayapi’s new identity, we attempted to convey the brand’s tropical nature through the use of colour and the brand’s animal mascot, the toucan, a symbol of the Amazon. The bird was incorporated into the Minotaur typeface, a faceted font that resembles the artisanal style of the Satere Mawe tribe, one of Guayapi’s historic suppliers.”
“Each plant sourced by Guayapi was redesigned in the form of an icon, then used to create patterns.
This graphic design is reproduced on the packaging, the brand’s leading form of communication, as well as on its corporate documentation and website.”
