ORGANIC designed the new limited-edition packaging system for Birria; the result is bold and vibrant. The punchy yellow and impactful red hues are quick to make an impact, and when paired with the oversized, proactive typography system, there’s no room for subtleties.
As part of El Pollo Loco’s limited availability Birria menu item, ORGANIC was engaged to develop packaging as part of the broader campaign. The design uses a playful decorative type pattern meant to embody the musicality of the campaign on one side while contrasting it with a muscular and visible label on the other.
