Ricola is a Swiss-based confectioner founded in 1930, and its signature product is its soothing cough drops, made with a blend of natural herbs and menthol, exported worldwide since the 1970s. The brand has historically played to its Swiss heritage and natural ingredients, with advertising featuring Swiss tropes like mountaineers in folk clothing in nature against mountainous backdrops and an alphorn.

Ricola’s Swiss roots and natural ingredients continue to play a significant role in the brand’s recent refresh. Working with London-based design agency Lewis Moberly, Ricola’s new flip-top boxes put the iconic cough drop upfront inside a trapezoidal shape, reminiscent of plant markers. Along the top, a colored stripe contains the flavor name.