Biobrush Gets An Eco-Modern Brand Redesign

Published

May 5, 2023

Filed under

Beauty & Health Packaging, For Brands, Redesigns

Even though it looks and feels like plastic, Biobrush is a biodegradable toothbrush with a beautifully quirky personality. EIGA designed the packaging system, and the upbeat, lively brand persona comes to life through bright colors, playful illustrations, and delicate splashes of fun.

Editorial photograph

Made from wood in Germany. It looks and feels like regular plastic. But what’s special about the Biobrush toothbrush is – it’s made from bioplastic from wood waste! We wanted to make this added value visible in the brand and packaging design.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover