Is Sephora selling food?

A recent trip to the mall madness makeup market might have you believe they’re in on the tinned fish and canned olive oil boom, but in reality, it’s a deliciously cute line from Benefit Cosmetics.

Released as part of their Benemart Holiday pop-up shop at Selfridges—though, you can find this at Sephora because I witnessed it first hand—Benefit Cosmetics has released beauty kits featuring some of their most popular products. The catch? They all come in CPG-style packaging.