“Pure h20 is infused with the life-enriching benefits of Fulvic/Humic Acid. Add electrolytes—and a higher pH than competitor beverages—and you have more than a product, you have a whole new category.”

Tether’s solution for Trace NGB came in the form of a colorful, geometric identity, and than applied to the overall packaging by utilizing a dull/gloss printing technique. Inspired by the minerals in Trace NGB, the prism concept celebrates the product’s benefit and the dynamic energy associated with a healthier life. The color palette which is inspired by nature, tailors to flavor for clarity and visibility on the shelf. Similar to a how a crystal takes on varied hues in different light, the bold-yet-accessible design is comprised of multiple facets coming together to create a larger whole.