Stephenson Personal Care wanted a fresh brand expression that would give a proud shout out to their heritage and help them play their trade overseas as well as having it flex across their various product formats. Brand and packaging design consultancy, Robot Food, rolled up their sleeves and got to work on a new identity that’s clinical without being cold.

“Versatility was key in order to engage such a wide-ranging customer base. So we blended a scientific feel with a hint of lifestyle. We created the strapline, ‘Creative chemistry since 1856’ and crafted the ‘O’ in ‘Stephenson’ into a subtle drip shape for a little extra personality. The clean lines, clear information hierarchy, color coding and simple usage icons all contribute towards an accessible, fresh-looking brand that we’re really proud of.”

– Mike Johns, Lead Designer at Robot Food