Before:

Catapult Thinking has redesigned the entire line of Halo pet products of human grade dog and cat foods, treats, and grooming products. They put the focus back on the Halo brand, and introduced warm illustrations to appeal to upscale dog and cat owners. The new Halo branding and packaging had a huge impact, new national accounts were added, and talk show host Ellen DeGeneres has purchased a significant stake in the company, becoming the voice of the company.