Leading European, online sports supplements company, Bulk Powders has re-launched with a new identity, strap-line, packaging range and website, created by branding specialists Robot Food.

Robot Food won a three-way pitch due to the consultancy’s credentials and hands-on approach to strategic design. The brief was to develop an entirely new brand that would display the company’s values, differentiate Bulk Powders from the competition and appeal to a broader market of gym goers as a lifestyle brand, delivering performance products at great value.