The brand identity of Beanfolk is one that pays homage to every creative who has ever pulled an all-nighter working on a passion project, with a cup of coffee in their hand. Featuring what looks like paint strokes, and utilizing playful illustrations, the brand’s identity plays into the idea that art is a process and that not every element needs to be symmetrical. The result is a coffee brand that is both playful and self-aware, the perfect combination to capture the hearts of their audience.