B&B Studio’s packaging design for Nestlé’s Baci chocolate brand showcases a global redesign that reignites its status as an Italian icon. Analyzing existing design equities, the refreshed packaging achieves bolder transparency, accentuating Baci’s iconic Italian style and strengthening its emotional connection as the renowned chocolate brand.

Crafted and simplified, the logo highlights the vivid shape of the original Baci logotype with sharpened product names and emboldened imagery. The iconic shape of Baci chocolate becomes a spot-varnished background pattern, imparting a contemporary, gift-wrapped feel and re-establishing Baci’s iconic status with a strong emotional engagement and authentic Italian authenticity.