Because The Herbtender is a brand that focuses highly on the power of adaptogenic herbs, B&B Studio designed a packaging system that’s deeply rooted in wellness. Each bottle’s packaging features a label with an oversized, chartreuse “h” set in a typestyle that truly contemporizes the brand. Additionally, the top of each bottle highlights the contents within through color coding and an illustration. The packaging is simple, yet the typography and color palette helps the herbs’ effectiveness.
The Herbtender is a new brand creation by B&B studio, encompassing brand positioning, creative strategy, naming, brand design and packaging. The brainchild of entrepreneurs Laura and Mark Neville (Upbeat Drinks), the brand harnesses the power of adaptogenic herbs â powerfully intelligent ingredients that support the bodyâs ability to manage stress by regulating physiological function and restoring metabolic balance.
