B&B Studio has crafted a vibrant, visually appealing packaging design for Know & Love. The name itself, echoing a simple promise of “ingredients you know, products you love,” takes center stage in the design execution, while the ampersand subtly combines a heart and a leaf, symbolizing the range’s Goodness Guarantee. The packaging features a rich color palette, creating a rainbow of better-for-you products, with sub-ranges like organic and free-from distinguished by green and purple shades. The hexagon shape, derived from the original SEG logo, serves as a graphic backdrop, creating a cohesive and flexible design system to be implemented across various product categories, in-store signage, and digital communications.

Through its continued commitment to providing quality and value to customers, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Ma?s, Harveys Supermarket and Winn-Dixie grocery stores, has revamped its private label offer, introducing a new, exclusive store brand product line for its customers. Know & Love will replace the brand’s existing Naturally Better range designed to offer a wide variety of affordable, clean label products made with ingredients customers “know,” to create the everyday products they’ll “love.” B&B studio has worked with SEG to originate the name, strategy, visual identity and packaging design, along with launch communications and messaging.