I donât spend an enormous amount of time thinking about Bath & Body Works, apart from the usual difficulty of finding the Winter Candy Apple and Iced Gingerbread scented candles when Iâm in Wisconsin (IYKYK). Mostly, I think of the sickly sweet smells that waft out from their mall outposts, and I try to steer clear.
But I do know that Bath & Body Works could use a hit. And a hitâor at least a collaborationâthey shall have.
Partnering with physical media and movie theater destroyer Netflix, Bath & Body Works will enter a year-long alliance to bring âaward-winning storytelling to life through the power of fragrance.â The first collaboration comes in the form of a collection inspired by Shonda Rhimesâ Bridgerton, a limited-edition line of products that leans into beloved characters and scenes from the hit show.
