Avinka is one of the leading brands of meat products in Peru, and recognized for using 100% chicken meat in its product portfolio. It has a fresh, fun and friendly spirit, but its visual identity was not aligned with the features that characterize it from its DNA, which represented a problem. It is also an innovative brand, from its internal processes to its packaging, which was being transformed, making it the first brand to use 100% recyclable bags in the national and regional category.
All this represented a great opportunity for change and we as an agency were in charge of leading the evolution to the new packaging, however, there was another big challenge, we had the regulation of not changing the logo, as it implied additional administrative and commercial costs to the company. This meant that the new graphic resources had to coexist with the current logo.
