Are Consumers Ready For Brands Pedaling A ‘New Year, New Me’ Message?
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Are you ready to start your New Year fitness regime? Lose the pounds that you piled on over the festive season? What about giving up alcohol for a month or going 100% plant-based? Stub out your last cigarette?
After Christmas, the media are full of stories and regimes designed to motivate us to turn over a new leaf. And there are thousands of products, services, and charities that are ready to capitalize on our good intentions.
But 2021 could look and feel a little different. The past few months have been pretty tough thanks to Covid-19, and we’re not all feeling as driven as we did at the start of 2020. Some of us have sought solace in the odd glass of red or bar of chocolate during the long, lonely nights in lockdown—and we’re in no mood for someone to place us on the New Year naughty list.
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